Facilitators and Partners
ALTTITUDE's extended team includes our facilitators and partner consultants. Each consultant brings a range of experience and focus that makes them a specialist in their field. Our progammes can take place globally and as such our consultants are often multi-lingual. Read below to find out more about each individual consultant.






John McKenzie
John spent over 20 years in the Automotive industry with Ford Motor Company and Unipart, then 12 years in IT with Armstrong Laing as Director of Sales and Marketing and SAS as Director of Financial Intelligence, holding a variety of roles in production, operations, sales, marketing, business development, finance and accounting. He has spoken at over 300 public conferences and seminars worldwide and now pursues a full time career in freelance consulting, lecturing and writing.
He has lectured for the Finance faculty of the Management Centre of Europe and currently lectures, as an acknowledged subject matter expert, for major accounting bodies both U.K and abroad, on ABC/M, business planning, budgeting, strategic accounting, strategic planning, margin management, CRM, change management, cost management and reduction, shareholder value and performance measurement. Amongst many clients he has worked for are The World Bank, DHL, Barclays, Oracle, Cisco, British Airways, EADS, Mercer HR and Pfizer. In September 2008, his first book, ABC/M to the Max was published.
Fiach Maguire
Fiach Maguire has unique experience of sales and marketing, business development and operations in international human resources, investment management and hospitality. A former international water-polo player, amateur poet and motorcycling enthusiast, Fiach brings passion commitment and humour to every assignment. Now a self employed consultant, Fiach works with sales consultancy, ALTTITUDE as a business partner supporting client consulting and training assignments. This has included a very successful world-wide sales development programme for the leasing arm of a large IT vendor. Prior to becoming self employed Fiach was Global Sales and Marketing Director of SWIP, the investment management arm of Lloyds TSB. He also held directorship roles in Perpetual Investment Management and various management consulting positions in the UK, Ireland and the USA.
Graham Lamb
Graham has held Senior Sales and Sales Management positions with several major vendors of Information Technology including Hardware, Telecoms, Applications and Services. As a Major Account Manager he has personally sold over $2 billion of products and services and managed sales teams of Direct and Indirect staff. His career has had a global reach involving all continents and covered a number of industry vertical sectors – Telco, Finance, Oil & Gas and Manufacturing. For the past eight years Graham has worked internationally advising and coaching sales teams on their strategic planning and sharing his in-depth understanding of how technology can be exploited by large organisations to achieve their business goals. He is able to communicate the significance of any individual product that salespeople seek to offer and show them how to express the return on investment.
Frank Kong
Frank Kong has over 20 years experience in multi-national IT firms from Service, Server, software to networking including Cisco, Novell, Hewlett Packard but has also has developed his own successful start up company. His extensive knowledge of the ITC sector coupled with his educational background in computer science and engineering ensures Frank brings a wealth of knowledge to his sessions. Fluent in Mandarin and English many clients seeking insight and tactics to use within the emerging markets pull on Frank’s 10 year plus experience of working with and in China.
Joerg Becker
Joerg has held General Management and senior Sales Management positions with multinational IT and TK companies. He holds a degree in Industrial Engineering and has been primarily managing large sales teams of direct and indirect staff with a proven ability to create and implement business strategies that drive revenue and market share growth. Joerg held leading positions at a number of companies including ST-Microelectronics, Cable & Wireless, Dell and Telefónica/O2. He has a track record in restructuring and repositioning businesses as well as achieving consistent sales growth via attracting strong talents and in building competitive organisations. Key Skills & Areas of Knowledge include, general management and optimisation of sales resources to maximise short and long term revenues, managing of comprehensive change processes while driving effectiveness and efficiency, people development within high performance teams – coaching and mentoring and hands on management, nurture and grow a business, evaluate opportunities and risks and deliver solutions to challenges.
Ines Ochin
Ines is a Sales and Management consultant with many years of experience in corporate training, programme design, and business development. She has designed, delivered and managed projects in the areas of sales, sales management and customer service in France and in Europe.
She specialises in sales trainings including customer service skills, selling skills, negotiation skills, and sales account management. The trainings she delivers also include management and leadership seminars. She coaches sales people and sales managers regarding behavioural change of sales and leadership skills. She has worked with junior, senior salespeople and director levels and has the ability to coach and train executive managers. She has worked as a sales account manager for IBM in the past and she is very used to training in a complex sales environment.
David Darnell
David established and ran a law firm in Washington, D.C. for 8 years before moving to Barcelona, Spain to work on the Olympic Coordinating Committee in 1992. In 1993 he founded a successful fresh produce whole-sale company and in 2001 he opened the offices of Quest Software in Spain, and grew its sales force to 7, with annual sales of € 3.4 million. He has been working as a facilitator and trainer for ALTTITUDE since 2007. During this time David has been heavily engaged in delivery to Cisco System in EMEA, the US and South America. Dave has also worked with Global Crossing, Ascent and Sage Technologies and his areas of expertise include deal qualifying and accelerating skills, negotiation tactics and problem analysis.
Mike Willshare
Mike Willshare has broad experience in business management, with a strong background in sales, customer service and procurement. Mike spent twenty years within the computer, communications and semiconductor industries working for Schlumberger, CASE communications and Digital Equipment. Subsequently, Mike worked as MD within the manufacturing industry where he gained executive level experience, developed strong leadership skills, and learned exactly as well as developing an insight into how IT procurement decisions are made at the executive level. For the past twelve years he has returned to the ICT industry as a sales performance coach and consultant to improve sales skills of those involved in selling Data Centre and Communications technologies, and Managed Services where he develops and delivers a wide range of training programmes. Mike's background provides him with a unique blend of technical competence and business acumen, ideal for guiding professional salespeople through the customer engagement process. Mikes' training programmes are delivered in a highly interactive fashion, providing delegates with motivation to perform, as well as the knowledge they need to achieve their goals.
Daniela Schulz
Daniela Schulz has worked as a coach and trainer since 2003 and has extensive experience in leadership development, training, and coaching. Daniela’s areas of specialism are improving management and team performance. She works with various management levels ranging from supervisors, team leaders, mid-management to director level. Daniela also provides service, sales and negotiation training, focussing on improving communication with customers. Daniela has considerable sales experience, having been in sales for more than 7 years before starting her own training company in 2003. She predominantly works with IT companies, banks, medical and service organizations. Because of her international experience, she mainly focuses on multinational corporations. Some of her clients are Fujitsu Services, Dell, Apple, Nokia, EMC, Netapp, Adobe, IBM, Oracle University, Microsoft, Kodak, British Telecom, TeleAtlas, Bawag/PSK, Royal Bank of Scotland, Gulf Finance House, IMS Health, Cardinal Health, Abbott Vascular Devices, BP, Nike, National Starch, Medtronic, etc. In 1999, Daniela finished her studies with a BA for International Business Administration. She also holds degrees of the German Institute for “Psycho-energetic integration” and “Coaching considering core competencies”. She is a master trainer for SPIN and ProCoachTM. A native German, Daniela has lived and worked in Belgium, the USA, France, the Netherlands, and Austria. She facilitates in German, Dutch, English, and French. Daniela is based in Germany.